Z+Game logo

The company had specific requirements for the logo, including reflecting the game theme, incorporating naked-eye 3D and screen display elements, as well as featuring the letter Z from the brand name. After creating numerous sketches, we ultimately decided to abandon the concept of naked-eye 3D and instead opted for a design resembling a bird. The idea of the bird originated from the concept of a flexible gamepad being held and played with by the designer. It gradually transformed into the shape of the letter Z, forming the image of a bird. Additionally, it subtly incorporates the superimposed letter P. Due to its meaningful and visually appealing graphics, this design concept received unanimous approval within the company.

These are some attempts with 3D effect.

Here are some imaginative concepts involving wings and figures.

The loading page.

These are some of the peripheral design concepts.

From a single starting point, I would often diverge into numerous creative ideas and sketch various shapes with distinct meanings. Even from a young age, I would write in my notes that the capital Chinese character “一” resembles a snake, a rope, the upright number 1, a person, a tree, a pen, a churro, a train, and so on. This innate ability to see multiple possibilities and find solutions is what makes me a natural designer.